“We're a larger regional pasta sauce brand competing with some of the most well known brands in America. Brands that probably outspend us a million to one. So when it comes to advertising, the way to compete and win is with big, bold (and resourceful) ideas. That’s where Faction shines. Our partnership started four years ago, when they came to us with a social media video campaign that we're still running today. These videos have generated millions of views, and we know they’ve sold a lot of sauce. From social media to TV campaigns, Faction has us punching way above our weight class. Expanding into new regions and on the shelves in thousands of new retail stores. We will always consider them a part of the Mid’s family.”